Services · 2026
Performance services that compound
Six core capabilities you can engage individually or combine into a unified acquisition engine. Each service is delivered by specialists who live inside Google Ads, Meta Business Manager, and conversion data daily.
Built for operators, not tourists
PitchDrive services are designed for revenue teams who measure success in cost per acquisition, pipeline velocity, and marketing-sourced revenue — not click-through rates in isolation. We integrate with your existing martech stack and respect the constraints of your finance and legal stakeholders.
Whether you need a single-channel specialist or a coordinated stack spanning search, social, and conversion optimisation, our service lines interlock into programmes documented on our Programs page. Discovery calls map your gaps to the right mix — no templated pitch deck required.
Google Ads Management
Full-funnel Google Ads stewardship spanning Search, Display, YouTube, and Performance Max. We architect campaign structures that isolate intent tiers, protect brand terms, and scale non-brand volume without cannibalising efficiency. Bid strategies are selected based on your conversion volume and data maturity — never defaulted to maximise clicks.
Our team handles keyword research, ad copy testing, extension optimisation, negative keyword governance, and budget pacing alerts. Monthly search term reports surface new opportunities and wasted spend. For Singapore advertisers competing in finance, SaaS, and professional services, we apply geo-bid modifiers and ad scheduling aligned to conversion patterns observed in your GA4 data.
Meta Ads Management
Facebook and Instagram campaigns engineered for prospecting, retargeting, and catalog sales. We build audience stacks that separate cold, warm, and hot pools, deploy creative testing matrices across static and video formats, and maintain Conversion API health so platform optimisation receives reliable signals.
Meta's auction dynamics reward creative freshness and offer clarity. PitchDrive runs fortnightly creative sprints, produces performance briefs for your design team or ours, and monitors frequency caps to prevent audience fatigue. Lead gen campaigns integrate with your CRM via native lead forms or landing page flows with proper UTM discipline.
Conversion Rate Optimisation (CRO)
Systematic improvement of landing pages, forms, and checkout flows that convert paid traffic into measurable actions. Every CRO engagement begins with quantitative analysis — funnel drop-off points, device-segment behaviour, and heatmap evidence — before we hypothesise and prioritise tests.
We run A/B and multivariate experiments with statistical rigour, document learnings in a shared knowledge base, and coordinate with your development team on implementation. CRO is not a one-time audit; it is a continuous discipline that compounds returns on existing media spend without requiring budget increases.
PPC Strategy & Audits
Independent assessment of your paid search and social accounts before you commit to a full management engagement or major budget increase. Our audit framework examines account structure, tracking integrity, bid strategy appropriateness, creative relevance, and competitive positioning.
You receive a prioritised action plan with estimated impact and effort ratings. Many clients engage PitchDrive for a one-time audit in Q1 2026 to validate in-house performance or evaluate a previous agency's work. Audit deliverables include executive summary, technical findings, and a 90-day roadmap you can execute internally or with our team.
Lead Generation Campaigns
End-to-end demand generation programmes that deliver contacts your sales team can qualify and close. We design multi-touch funnels combining paid search capture, Meta prospecting, content offers, webinar promotion, and retargeting sequences that nurture prospects through consideration.
Lead quality matters more than lead quantity. PitchDrive defines MQL criteria with your sales leadership upfront, implements form enrichment and disqualification logic where appropriate, and reports cost per qualified lead rather than raw form fills. Integration with HubSpot, Salesforce, Pipedrive, and other CRMs ensures seamless handoff and closed-loop reporting.
Performance Analytics & Reporting
Custom dashboards and attribution models that reconcile platform metrics with CRM pipeline truth. We configure GA4 events, server-side tagging via Google Tag Manager, offline conversion imports, and Looker Studio or equivalent visualisations tailored to stakeholder needs.
Weekly written summaries highlight anomalies, pacing risks, and test readouts. Monthly strategy sessions translate data into decisions — budget reallocation, creative pivots, audience refinements. For boards and investors, we produce quarterly narratives that connect marketing investment to revenue outcomes with appropriate caveats about attribution limitations.
Integrated service stack
Individual services become exponentially more effective when orchestrated together. Google Ads captures high-intent demand while Meta builds consideration. CRO lifts conversion rates on traffic both channels deliver. Analytics ties everything to pipeline stages your sales team actually uses. PitchDrive designs these interconnections deliberately rather than treating each channel as an isolated silo.
Our Guoco Tower team coordinates weekly across service lines so messaging stays consistent, audiences do not overlap wastefully, and budget shifts reflect unified strategy rather than channel-level turf wars. That integration model is how Singapore growth teams achieve compounding returns quarter over quarter.
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